About Jennifer

About Jennifer

About

From $9 an Hour to the Boardroom — and I’m Still Curious.

I’m Jennifer DiMotta. Operator, founder, board member, coach, habit nerd, dog lover, and someone who believes growth usually starts with one uncomfortable but controllable step.

For Consultation

jennifer@uprisors.com

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Years Experience
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Growth-Focused
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Leaders Coached
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Revenue Impact
The Early Grit

The Early Grit: Where It All Started

Before the titles, before the board seats, before being named Colorado’s Most Powerful and Influential Woman — I was a single mom working day and night to pay bills and finish college.

No safety net. No shortcuts. Just stubborn drive and late-night textbooks.

That season built the foundation for everything I teach now: discipline, clarity, and courage when it’s hard.

The Turning Point

The Turning Point: Discovering True Leadership

When I became a VP at a major retailer, the company hired me a leadership coach and it changed everything. For the first time, I saw what real leadership actually looked like. It wasn’t about doing more. It was about leading better.

That experience changed the trajectory of my career and planted a bigger idea. I realized how many talented women never get access to this kind of leadership development.

That realization eventually led me to create Uprisors, where I help women step into their next level of leadership with the clarity, tools, and confidence to rise.

Scaling Impact

Scaling Impact: Building Systems That Work

Then came our growth advisory practice — built to help founders scale from chaos to clarity.

Because let’s be honest: growth without systems isn’t growth. It’s survival.

The Growth Flywheel:

Cash as Oxygen

Operational Excellence

Strategic Perspective

People-First Leadership

It’s the model I used to help billion-dollar companies scale — and the same one I use now to help founders build businesses that actually work.

Fast Facts

Fast Facts & Street Cred

Here’s a snapshot of Jennifer’s experience, credibility, and commitment to leadership excellence.

  • Public Company Board Member

    Serving on the board of Midland States Bancorp / Bank, driving strategic and sustainable business growth.

  • 25 Years Leading Major Brands

    Leadership roles across Sports Authority, Office Depot, and Bluemercury, managing multi-billion-dollar organizations.

  • Recognized Leadership

    Named Colorado’s Most Powerful & Influential Woman (2014) and among Top 100 Women to Watch (Brand Innovators, 2017).

  • Educator & Mentor

    Guest Professor at The Wharton School and William & Mary, sharing real-world leadership frameworks with future leaders.

  • Army Veteran

    Proudly served with discipline and courage — principles that guide every step of her leadership philosophy.

  • Health & Performance Coach

    Certified Personal Trainer & Health Coach, championing Leadership Wellness™ as the foundation for lasting success.

Jennifer helped me see my leadership potential in a way no one else had. Within six months, I was promoted and leading with confidence.

Rated 4.8 out of 5

Fortune 500 Company

VP

Jennifer doesn’t just teach leadership — she lives it.

Rated 4.8 out of 5

Public Company

CEO

Her frameworks brought more clarity to our business in 60 days than we’d had in two years.

Rated 4.8 out of 5

Growth-Stage Brand

Founder

Testimonials

Trusted by Founders, Executives & Boards

Real leaders and founders trust Jennifer to turn ambition into action. Through clarity, strategy, and accountability, she helps teams grow stronger and businesses scale with purpose.

What I Believe

Leadership

Leadership isn’t taught — it’s modeled.

Clarity

Clarity beats chaos.

People First

People-first always outperforms profit-first.

Growth

Growth doesn’t require perfection — just the next controllable step.

Let’s Build What’s Next.

If you’re ready to grow — as a leader or as a founder — let’s go.
I’ve built the frameworks. You bring the grit.